As the Official Automotive Partner of the NBA, Kia gave us the chance to turn the league’s biggest moments, from the Finals and Christmas Day to All-Star Weekend, into social content that brought serious game-day energy to @kiausa. For tentpole matchups, we teamed up with Wilson, the official game ball of the NBA, to create fast, playful videos that celebrated the partnership while giving the Kia Telluride a few well-timed assists. During All-Star Weekend, we extended the buzz of Kia’s NBA Crossover booth, complete with new vehicles, player appearances, and giveaways, onto social with The Evans, a quick-witted improv duo who guided fans through the fun and were invited back after a strong fan response. When the booth took inspiration from the NBA Skills Challenge, we shifted to a dynamic first-person POV style that put fans right in the middle of the action.