Wienerschnitzel is an icon, but even icons need a refresh now and then. So, when Wienerschnitzel came to us looking for an update, we knew we had to keep the quirk and add a dash of modern-day LOL. The brand got a full, delicious facelift combining illustration, photography, and copy, complete with “Wienerisms” packed with pop culture puns and “oh I see what you did there” trends.

Ultimately, we reminded the world it’s okay to have fun with food, especially when it comes to hot dogs. Sales soared, likes rose, and we gave this beloved brand a fresh chili coat.