When Kia USA set out to launch the all-new Kia K4 iit didn’t just need attention, it needed obsession. And let’s be honest, younger, tech-savvy drivers aren’t hanging out on dealership lots or Kia.com. They’re on TikTok. So instead of sending them to a sleepy, cookie-cutter website configurator, we brought the build experience to their scroll. Think of it like the evolution of airline safety videos: once a yawn, now a full-on performance. We took that same energy and shift-geared the category with the first-of-its-kind native TikTok car builder. The Kia K4 Creator Configurator turned taps into trims, swipes into specs, and casual viewers into customizers, all without ever leaving the app. Playful, shareable, and engineered to convert, it didn’t just show up in the feed. It owned it.