We launched an app back when apps were still the Wild West,  when brands were just beginning to understand that the small screen in your hand could be bigger than any billboard. Partnering with Dole at the dawn of mobile innovation, we brought Star Wars into grocery aisles everywhere with the “United in a Healthy Galaxy” campaign. It wasn’t just a promotion; it was a first-of-its-kind fusion of entertainment, wellness, and emerging tech. Using new mobile capabilities, interactive content, and smart packaging integration, we turned everyday produce and yes, a whole lot of bananas into portals to a galaxy far, far away. Families scanned, played, learned, and ate healthier along the way. We didn’t just launch an app. We changed the game, proving that even the most traditional brands could lead in a digital universe.